Tag: Strategy

Five minutes. That’s all it takes to be remembered, to spark an opportunity, to stand out. Here’s five actions you can take in five minutes to build better connections, win more referrals and keep everything running smoothly.

“Personal brand – Rolls eyes, more LinkedIn influencer speak, right?” You work for a law firm, not a social media agency. You don’t need to post motivational quotes or pretend you love networking. But here’s the truth, you already have a personal brand, whether you like it or not.

Let’s tackle the elephant in the boardroom, law firms often grapple with embracing a sense of personality, concerned it might undermine their professionalism. It’s easy to think you need to choose between being relatable or being credible. But that’s just not the case!

Ok, so I’ll be brave enough to say it!! Most businesses spend ages trying to figure out their USP (unique selling point). After much brow beating, rounds of coffees and flipboard scribbling almost everyone comes up with the same three things: “Quality of service,” “Customer care,” and “Our people.”