Who doesn’t love a bargain? You’ll often find me with my basket full of yellow stickered “was £3.50, now 38p” reduced items of loveliness! But there are some areas where even I draw the line. And your website? That’s one of them…
Tag: Branding
Supermarket stories – Where have they gone?
When you walk into any supermarket or see their latest ads, the chances are they’ll be comparing their price to Aldi or Lidl prices. It’s almost a given in today’s retail landscape. Whether it’s price lowering or a price match promise, the major supermarkets seem fixated on positioning themselves against the two budget giants.
Pinstripes & personality – why law firms need both!
Let’s tackle the elephant in the boardroom, law firms often grapple with embracing a sense of personality, concerned it might undermine their professionalism. It’s easy to think you need to choose between being relatable or being credible. But that’s just not the case!
Trying To Figure Out Your USP🦄? Own What You Do.
Ok, so I’ll be brave enough to say it!! Most businesses spend ages trying to figure out their USP (unique selling point). After much brow beating, rounds of coffees and flipboard scribbling almost everyone comes up with the same three things: “Quality of service,” “Customer care,” and “Our people.”
Get Noticed, Get A Strong Identity
When it comes to getting noticed in today’s competitive market, creating a strong brand identity is essential. Branding goes way beyond having a well designed logo; it’s about capturing who you are as a business and how you connect with your customers.