Trying To Figure Out Your USP🦄? Own What You Do.

Ok, so I’ll be brave enough to say it!! Most businesses spend ages trying to figure out their USP (unique selling point).

After much brow beating, rounds of coffees and flipboard scribbling almost everyone comes up with the same three things: “Quality of service,” “Customer care,” and “Our people.”

Are these actually unique? Haven’t you heard them somewhere before? I know I have!

Don’t get me wrong, these are essential to your business, but are they unique, nope!

So try this instead, stop spending hours searching for your USP unicorn and switch to identifying the core thing/s that your business currently does, that it excels at and own it. It doesn’t have to be unique, it really doesn’t.

What’s your secret sauce?

If your secret sauce is that you’re lightning quick with responses, making sure your customers never have to wait for solutions (and you do actually do this) then that’s what you need to own.

Or perhaps it’s that level of personalisation you and your team offer that makes clients feel like royalty.

Whatever that core thing is, we’re here to help you identify it, embrace it and breath it through everything your business does (your website, your flyers, your emails, your people, your phone calls, even your voicemail messages!)

How we can help…

We’ll start by meeting up with you/your team to carry out engaging workshops, 1-2-1 meetings and use our creative noodle to uncover your superpower and help you own it.

We’ll put what we’ve gleaned into words and imagery, present our thoughts to you and once approved, we’ll help you embed it into the core of your business.

Your people are the key to this. They probably already know what your core thing is, but we’re all so busy, it’s easy not to pause and reflect on it!

Authenticity is everything

The thing is, for this to work, it has to be truly authentic. If it’s not, your customers will know, your team will know and the whole thing falls flat on it’s face.

But when you own what you’re best at – the thing you consistently deliver with excellence – it transforms your business. Customers trust you because you do what you say you’re going to do, time after time. That trust then builds loyalty.

In a noisy world, your authenticity is what makes you unforgettable. Own it, live it and watch your business stand out, not because you’re trying to be “unique,” but because it’s confidently, unapologetically, you.

There really is no need to spend hours scribbling on flipcharts, longing to find your USP unicorn. Get in touch with us instead and we’ll help you identify and own what you’re already brilliant at!

I’d rather just send you a message via the site? Sure, no problem.

Ok, I’m interested, but first tell me more about the services you offer…

I have a project in mind, can I get a quote? You certainly can!

I’d like to know more about Aizon, what are you all about?