Facebook ads? For law firms? But no one looks at Facebook anymore.
Hmmm, that’s not true though!
✔️ Facebook has 3.07 billion monthly active users worldwide (demandsage.com 2025)
✔️ Facebook leads the way in social media, with YouTube second (is it a social though?), Instagram third and poor old TikTok in fifth! (backlinko.com)
So why should you advertise on Facebook? Well, your next client isn’t searching for legal services every day.
But they are scrolling Facebook – checking local news, keeping up with community groups and of course, seeing ads.
If you’re just relying on Google ads (or not doing anything at all), you’re missing out on a huge chunk of potential clients, who don’t even know they need you yet!
How Facebook ads work for law firms
Unlike Google ads (which target people when they are already searching online), Facebook ads create demand by getting in front of the right people before they even realise they need you.
With Facebook’s ability to target the right audience based on behaviours, interests and demographics, you can tap into potential clients before they even start searching.
It’s like planting the seed that’ll grow into trust and recognition. So when people need your services, your firm is the first name they think of.
What you need to do
1. Pick the right audience:
Use interests, life events (engagements, home buying, job changes) and location targeting to refine your reach.
With a bit of targeting, you can get in front of:
✅ Homeowners thinking about moving. Spot on for Conveyancing.
✅ People who are newly married or have moved. Perfect for Wills & Estate planning.
✅ Parents, newlyweds, people going through major life changes. Ideal for Family Law.
✅ Business owners and landlords. Great for Commercial and Property law.
2. Create clear, simple ads
Legal waffle doesn’t cut the mustard. Personally I’d start with a video of your lawyers, one that’s comfortable being on screen!
Even with all the digital wonder we have at our fingertips, people still love seeing other people.
If you go down the “ad” route then speak to people’s concerns by solving problems they’re mulling over. Keep it human, clear and reassuring.
Something like this, with a nice eye catching animated ad/vid:
✅ “Seen the perfect place? Make sure there are no hidden concerns!”
❌ “Expert conveyancing services available. Get in touch today.”
3. The right ad for the right thing
✅ Lead ads – Potential clients can book a call or submit an enquiry without leaving Facebook.
✅ Retarget ads – Someone looked at your “divorce services” page but didn’t contact you? Send them an ad reminding them you’re here to help.
✅ Video ads – A short 20-30 second ad can paint a thousand words and make people feel something!
4. Test and track
You can start small (£5 – £10 a day), test different headlines and see what works.
Create different ads for different depts, at different times to different audiences.
Track cost per lead and refine your targeting to improve results.
Why it’s worth doing
✅ Lower cost per lead than Google ads. Google is competitive, but Facebook can stretch your budget even further.
✅ Really focused. Want to advertise just to 25 – 30 year olds, within 12 kms of your office, who have recently changed relationship status and moved to a new address? Absolutely. Get a co-hab ad in front of them!
✅ Reach potential clients earlier. Stay front of mind before people even search for a lawyer.
✅ Facebook ads work well alongside Google ads. Solid digital strategies use search based intent (Google) and awareness based discovery (Facebook).
Don’t expect instant results though. Facebook ads work best with consistency, so give it time.
When was the last time you saw a law firm’s ad on Facebook? That’s exactly why you should use them!
Want to get it right? We can set it up, run it and make sure it delivers results, all without you having to lift a finger!
You need leads, not just likes. Get in touch today and we’ll build your next winning campaign!
Let’s get started – email [email protected] or if you’re flat out busy, why not Whatsapp us on 07909 047141 or message me via my LinkedIn account.
I’d rather just send you a message via the site? Sure, no problem.
Ok, I’m interested, but first tell me more about the services you offer…
I have a project in mind, can I get a quote? You certainly can!