If you’re in the legal world, getting all your people on LinkedIn might not be at the top of your priorities. After all, isn’t it just a place for recruiters and job hunters? Not quite.
LinkedIn is where businesses go to do business. Keeping your people off LinkedIn doesn’t stop recruiters. But it does stop them from becoming visible, credible and valuable to the firm.
Let’s look at why getting your people active on LinkedIn is a smart move…
1. Clients, referrers and potential recruits Google you and land on LinkedIn
People don’t hire firms (not really), they hire people. A business owner, MD or referrer is more likely to reach out to a lawyer they’ve seen sharing insights or getting involved in conversations.
Invisible team? Invisible firm.
2. One billion members, 200 countries – it’s a SEO powerhouse
Imagine if all your lawyers were on LinkedIn. More profiles = more digital footprints = boosted SEO.
No need for them to be content kings either, just share your firm’s stuff and Google will love you for it.
3. No one wants to join a ghost town!
An engaged, visible team says you’re progressive and people focused. Silence? Well, that screams stagnation.
A team leading the conversation? That’s where the sharpest minds are and it shows!
4. Referrals happen here
Lawyers live and breathe on referrals. Accountants, financial advisors and everyone else already networks on LinkedIn.
Being visible keeps you front of mind when they want to pass work.
5. Your lawyers become the go to experts
The legal industry thrives on authority. If one of your lawyers is regularly posting about things like employment law updates, guess what?
They’ll become the first person people think of when they need advice. That credibility benefits them and the firm.
6. An invested lawyer is a happy lawyer!
Poaching is a real concern, it happens. But when your lawyers are publicly engaged and respected in their field, they’re less likely to jump ship.
They’re building their practice, reputation and client base within your firm.
7. Poacher turned gamekeeper!
New recruits check LinkedIn before applying for jobs, course they do, you do!
If they see a firm full of engaged, respected lawyers, they’ll want in. If they see nothing, they might assume there’s nothing worth talking about.
Final thought…
You can keep worrying about LinkedIn poaching your best people or you can make it into a powerful powerful tool for credibility, thought leadership and expertise.
Ready to turn LinkedIn from a worry into your firm’s biggest asset? Let’s make it happen.
We can streamline the whole process – guiding your team through optimising their profiles and getting everyone engaged.
We’ll set you up with a LinkedIn strategy that strengthens your brand, attracts the right clients and turns your firm into a recruitment magnet!
Whilst we’re on the subject you can check out my account here…
Want to know more? Get in touch today [email protected] or if you’re flat out busy, why not Whatsapp us on 07909 047141
I’d rather just send you a message via the site? Sure, no problem.
Ok, I’m interested, but first tell me more about the services you offer…
I have a project in mind, can I get a quote? You certainly can!